Skip to main content

Melneka Parker | Small Business Consultant Tips For Google Optimised Success

Melneka Bowers | A successful small business consultant that focuses on online success knows a few things about how to appeal to Google. With the vast majority of searchers looking at Google.com for advice on how to find what they're looking for, you want your company to be seen by Google as relevant to your niche. A consultant can help you in that regard.

Optimising your company website for Google requires a few things, such as:

  •     A well designed site that is easy to navigate.
  •     Content that makes it glaringly obvious what niche your site is in.
  •     Key areas that are optimised with keywords and key phrases.
  •     Regular updating.

The above is not an exhaustive list of the things you need to pay attention to since there are other factors as well, such as how competitive your business category is but by spending time on the above areas, you will get noticed by Google and Google will be most likely to send you the right sort of traffic.

Site Design

Site design is good for customers but if it's optimised for Google as well, it could help your site get indexed in search engines faster. Various things can help.

Content

Content is definitely helpful in getting noticed by Google. When search engine spiders crawl the pages of your site, they are looking at what exists there so they can ascertain what the site is about. If your content matches your niche and matches the sorts of phrases people are searching for, Google will present those people with your site as an answer to their queries.

Key Areas: Meta Tags

Your meta tags are areas that are paid specific attention to by search engines. Having information in those tags will help you substantially. These tags include: title, image, description, URL / permalink, and others. A skilled consultant knows how to research to determine which tags will help you to get noticed by search engines and get clicked on by interested people who may have their credit card in hand - ready to make a purchase.

Regular Updating

Melneka Bowers | There's no such thing as a website that's complete. At least... there shouldn't be. Search engines will visit new content regularly so that they can continue to send you new traffic and reinforce your status as continually relevant to the words you are already ranking for. They never stop crawling and the more often you update with valuable and optimised content, the more chances you'll get the results you want. Stop updating and they'll be indexing new pages on another site. A small business consultant knows that search engine optimising is a job that's never done and can help you continually optimise so that you constantly get a stream of relevant and profitable web traffic.
Labels:

Comments

Post a Comment

Popular posts from this blog

Melneka Parker | Online Career Planning: Build Your Reputation!

Melneka Parker | Your online reputation is an important factor in any job search. And it doesn’t matter what field you might be in. For every job you apply for, and the prospective employer has an interest, you can be assured your name will be Googled. What will the employer see when they find you? Here’s what happened about six months ago; a friend lost his attorney position with a public agency. In starting his job search he Googled his name and found two others with the same name as his on the first indexed page-a physiologist in another state and a convicted bank robber in Florida. His name did not show up. On the second page he saw his face book page and on page 3 his LinkedIn profile showed up. He looked for his name with his full name including his middle initial and got the same dismal results. Melneka Parker Melneka Parker | In addition there were six or more relatively negative blog comments that he had made scattered among the first five pages of Googled results. He ...
Post a Comment
Read more

Melneka Bowers | Internet Marketing Consultant Or SEO Consultant

Melneka Bowers | Ever wondered what the difference is between internet marketing consultants and SEO consultants, what does one give you that the other one doesn’t. This article is aimed at establishing the differences and making you aware of what a full service internet marketing consultant should offer. So first of all what is an SEO consultant. An SEO consultant deals solely with optmising your webpages in attempt to rank high in the major search engines, they may cover things like keyword research optimisation and monitoring. An internet marketing consultant should do all of the above and then take things one step further. They should act like an online business advisor agreeing the best way forward for your online business, they should work with you rather than for you to maximise the profitability of your business using online marketing methods. An internet marketing consultant should first look at building keyword suggestions and come up with a list of around 100. These ...
Post a Comment
Read more

Melneka Parker | What Is Reputation Management?

Melneka Parker | As a business owner, whether you operate a Fortune 500 company or a small local shop, your reputation is important to your continued success. Not only are you concerned about building a positive reputation among your customers and in the community where you business operates, but you have built an online reputation as well. Now maintaining, or managing that reputation becomes a crucial aspect of your business. Melneka Parker Reputation management involves three distinct aspects of managing your company’s reputation. First you must build the reputation, then you must maintain the reputation, and in some cases you might need to recover your reputation. (Melneka Parker) With regards to building a reputation, a new company and its employees take the time and care to create positive associations between the business and the products and or services they provide. Reputation management in the maintenance phase helps to ensure that an established company keeps that good ...
Post a Comment
Read more