Skip to main content

Melneka Parker | The Impact Of COVID-19 On Search Trends And SEO

Melneka Parker | For the last two months, the whole SEO community has been talking about the latest COVID-19 pandemic outbreak and its impact on organic traffic and performance. It has been seen that there has been a significant dip in the organic performance of websites across different verticals. And at the same time, there are also many verticals where a notable rise in organic traffic is observed. There are various new Search Engines Results Page (SERP) features that one can see emerging on different search engines such as Google.
Melneka Parker
Melneka Parker
With the rising nervousness and uncertainties in the economy due to the COVID-19, there have been drastic effects on different businesses and industries. Many industry experts stated that significant changes in the organic traffic, as well as revenues, were seen from 12th to 16th March 2020.
One of the interesting developments of the pandemic has been that the result page of Google has started stimulating many new panels related to ‘coronavirus’. These panels provide users with information and data related to the disease. The content is generally taken from the website of the World Health Organization (WHO), which is the Centre for Disease Control, and many other local government bodies.
Google has also started displaying an ‘SOS Alert’ panel to indicate a state of emergency across the globe. This is one of the most effective ways to address the COVID-19 emergency online and create a sense of urgency among the users. Another interesting SERP feature is when a user searches for something related to ‘coronavirus’ the safety tips that need to be followed during this crisis is displayed on Google. These tips showcase a video that instructs the searchers on how to wash hands properly or how to sanitise them along with other tips taken from the WHO website.
Additionally, an ‘Affected Area’ panel is also displayed, which shows the areas that have been affected by this pandemic on a world map. One can easily see on this map how the pandemic is spreading across the world and its density in different regions of the globe.
Moreover, before other organic results related to the search are displayed, Google also shows a ‘symptoms’ panel where one can quickly check out the common symptoms of COVID-19. This list of symptoms is also pulled from the WHO website.
Melneka Parker | How Will Coronavirus Affect The Trends Long-Term?
COVID-19 is being termed as one of the biggest trends in Google’s search history. People are not only searching for information related to coronavirus, but national leaders such as Narendra Modi and Donald Trump are also looking at the information related to the stock market.
Long-tail keywords have also started gaining much importance. For instance, Pandemic vs epidemic, are there any test centres in my area, best movies/series to watch in quarantine, is there any shop open, and much more like that!
Such types of searches can put the marketers under a lot of pressure as one needs to be careful and thoughtful while finding the correct target keyword and creating a proper and effective strategy.
It is also possible that search queries related to COVID-19 would continue for a long time along with combination searches such as future banking, how will travelling reopens, future of schools post COVID-19, and much more like that!
Melneka Parker | How Should Businesses and SEOs Respond at this time?
As the number of people working from home has increased more than ever, a daily commute to work is no longer a necessity. Businesses and SEOs also have more time now to formulate and execute their digital marketing strategies. Whether it is creating content for a sanitiser and mask brand or an SEO marketing plan for a global media agency, here is enough time to plan and develop digital marketing strategies.
According to various experts, businesses and websites should stay ahead of the curve and apply different ideas and techniques to keep the website updated as well as optimised.


Melneka Parker | Since the level of competition after this pandemic is expected to rise, it is the right time for businesses to partner with best digital marketing agencies in India such as Arm Worldwide to be prepared with their digital marketing strategies in order to rank business websites higher than the competitors.
Labels:

Comments

Post a Comment

Popular posts from this blog

Melneka Parker | Online Career Planning: Build Your Reputation!

Melneka Parker | Your online reputation is an important factor in any job search. And it doesn’t matter what field you might be in. For every job you apply for, and the prospective employer has an interest, you can be assured your name will be Googled. What will the employer see when they find you? Here’s what happened about six months ago; a friend lost his attorney position with a public agency. In starting his job search he Googled his name and found two others with the same name as his on the first indexed page-a physiologist in another state and a convicted bank robber in Florida. His name did not show up. On the second page he saw his face book page and on page 3 his LinkedIn profile showed up. He looked for his name with his full name including his middle initial and got the same dismal results. Melneka Parker Melneka Parker | In addition there were six or more relatively negative blog comments that he had made scattered among the first five pages of Googled results. He ...
Post a Comment
Read more

Melneka Bowers | Internet Marketing Consultant Or SEO Consultant

Melneka Bowers | Ever wondered what the difference is between internet marketing consultants and SEO consultants, what does one give you that the other one doesn’t. This article is aimed at establishing the differences and making you aware of what a full service internet marketing consultant should offer. So first of all what is an SEO consultant. An SEO consultant deals solely with optmising your webpages in attempt to rank high in the major search engines, they may cover things like keyword research optimisation and monitoring. An internet marketing consultant should do all of the above and then take things one step further. They should act like an online business advisor agreeing the best way forward for your online business, they should work with you rather than for you to maximise the profitability of your business using online marketing methods. An internet marketing consultant should first look at building keyword suggestions and come up with a list of around 100. These ...
Post a Comment
Read more

Melneka Parker | What Is Reputation Management?

Melneka Parker | As a business owner, whether you operate a Fortune 500 company or a small local shop, your reputation is important to your continued success. Not only are you concerned about building a positive reputation among your customers and in the community where you business operates, but you have built an online reputation as well. Now maintaining, or managing that reputation becomes a crucial aspect of your business. Melneka Parker Reputation management involves three distinct aspects of managing your company’s reputation. First you must build the reputation, then you must maintain the reputation, and in some cases you might need to recover your reputation. (Melneka Parker) With regards to building a reputation, a new company and its employees take the time and care to create positive associations between the business and the products and or services they provide. Reputation management in the maintenance phase helps to ensure that an established company keeps that good ...
Post a Comment
Read more