Melneka Bowers | A Look At Small Business Consulting

Melneka Bowers | Most business owners will tell you that a professional business consultant is only to be used when your business is in trouble. These business owners will usually only higher a consultant when they are beginning to run over on cost or time, and are in need of finishing a project quickly. However, small business consulting can be far more beneficial than just solving problems.

A consultant can do much more than help you fix problems within your company. Hiring a business consultant is actually a great way to look at issues in your business on a far greater perspective. Business owners typically have a limited vision for the outcome of their business plans because they are the only ones involved in the business. A consultant can help to bring some clarity to the owner’s process to help get the most out of his thoughts for his company.

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Melneka Parker | The Impact Of COVID-19 On Search Trends And SEO

Melneka Parker | For the last two months, the whole SEO community has been talking about the latest COVID-19 pandemic outbreak and its impact on organic traffic and performance. It has been seen that there has been a significant dip in the organic performance of websites across different verticals. And at the same time, there are also many verticals where a notable rise in organic traffic is observed. There are various new Search Engines Results Page (SERP) features that one can see emerging on different search engines such as Google. Melneka Parker With the rising nervousness and uncertainties in the economy due to the COVID-19, there have been drastic effects on different businesses and industries. Many industry experts stated that significant changes in the organic traffic, as well as revenues, were seen from 12th to 16th March 2020. One of the interesting developments of the pandemic has been that the result page of Google has started stimulating many new panels related to ‘c...

Melneka Parker | What Is Reputation Management?

Melneka Parker | As a business owner, whether you operate a Fortune 500 company or a small local shop, your reputation is important to your continued success. Not only are you concerned about building a positive reputation among your customers and in the community where you business operates, but you have built an online reputation as well. Now maintaining, or managing that reputation becomes a crucial aspect of your business. Melneka Parker Reputation management involves three distinct aspects of managing your company’s reputation. First you must build the reputation, then you must maintain the reputation, and in some cases you might need to recover your reputation. (Melneka Parker) With regards to building a reputation, a new company and its employees take the time and care to create positive associations between the business and the products and or services they provide. Reputation management in the maintenance phase helps to ensure that an established company keeps that good ...

Melneka Parker | Online Marketing For Beginners

Melneka Parker | If you’re just getting started in the online marketing industry, there is only one rule you need to remember: without successful marketing, you CANNOT have a successful business. There are literally hundreds of different marketing strategies that can help you with generating traffic and business for your website, but you’ll need to do a little research to see which ones would work best for your needs, as well as which ones are going to be most productive and cost-effective given your budget and type of business you’re operating. For example, banner ads will be more productive for an online business that is selling something, whereas link building might be more useful to a resources site, and so on. You have just found valuable information on online marketing for beginners. Melneka Parker The first step in online marketing for beginners is devising a plan of attack. You’ll need to choose the elements that you want to employ in the marketing of your website or busi...

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