Melneka Bowers | Internet Marketing Consultant Or SEO Consultant

Melneka Bowers | Ever wondered what the difference is between internet marketing consultants and SEO consultants, what does one give you that the other one doesn’t.

This article is aimed at establishing the differences and making you aware of what a full service internet marketing consultant should offer. So first of all what is an SEO consultant. An SEO consultant deals solely with optmising your webpages in attempt to rank high in the major search engines, they may cover things like keyword research optimisation and monitoring.

An internet marketing consultant should do all of the above and then take things one step further. They should act like an online business advisor agreeing the best way forward for your online business, they should work with you rather than for you to maximise the profitability of your business using online marketing methods.

An internet marketing consultant should first look at building keyword suggestions and come up with a list of around 100. These should be discussed and analysed with your competition in order to build the most profitable keyword list. Once the keyword list is complete efforts should then be turned t your webpages.

Melneka Bowers | A marketing consultant should look at things such as you title and meta tags plus you body content and suggests ways to improve it for your chosen keywords. They should also look at alt images and css structure to ensure it is set up correctly for SEO.

Once everything is in place a link building strategy should be discussed and rolled out. Relevant link partners should be investigated and methods of link building should be decided on. Link building strategies will differ between businesses.

Okay so your link building is up and running, this is where the job an SEO consultant is done and this is where an internet marketing consultant should take it further. An internet marketing consultant should go on to discuss PPC options with you. I personally prefer AdWords but there are other avenues available.

An internet marketer will also want to increase the visibility of your site. This should involve affiliate programs, email marketing, free ads, business reviews, article marketing and many many more. The quality marketing consultant should have your business in mind with every move he/she makes.

Melneka Bowers | Remember if an internet marketing price sounds too good to be true it probably is, a quality consultant should provide you with all of the above and more.

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