Melneka Parker

Melneka Parker | For the last two months, the whole SEO community has been talking about the latest COVID-19 pandemic outbreak and its impact on organic traffic and performance. It has been seen that there has been a significant dip in the organic performance of websites across different verticals. And at the same time, there are also many verticals where a notable rise in organic traffic is observed. There are various new Search Engines Results Page (SERP) features that one can see emerging on different search engines such as Google. Melneka Parker With the rising nervousness and uncertainties in the economy due to the COVID-19, there have been drastic effects on different businesses and industries. Many industry experts stated that significant changes in the organic traffic, as well as revenues, were seen from 12th to 16th March 2020. One of the interesting developments of the pandemic has been that the result page of Google has started stimulating many new panels related to ‘c...

Melneka Parker | If you’re just getting started in the online marketing industry, there is only one rule you need to remember: without successful marketing, you CANNOT have a successful business. There are literally hundreds of different marketing strategies that can help you with generating traffic and business for your website, but you’ll need to do a little research to see which ones would work best for your needs, as well as which ones are going to be most productive and cost-effective given your budget and type of business you’re operating. For example, banner ads will be more productive for an online business that is selling something, whereas link building might be more useful to a resources site, and so on. You have just found valuable information on online marketing for beginners. Melneka Parker The first step in online marketing for beginners is devising a plan of attack. You’ll need to choose the elements that you want to employ in the marketing of your website or busi...

Melneka Parker | Your Business Can Profit From a Business Consultant If you are just starting a business, one of the wisest investments you can make is to hire a business consultant. They can help with anything from management to productivity. Everyone who opens a business wants it to be successful. Even the best businessman can have issues occur that is beyond their control. A business consultant helps keep everything running smoothly. Melneka Parker Perhaps your business has been open for years, but you just recently started having issues with your employees. Maybe they have trouble getting along, or there are continuous disagreements. A business consultant can come in and instruct them on communicating effectively. When a company has employees who communicate with each other, duties can be carried out without issues. When employees cannot seem to get along, one of the main things that suffer is the productivity. If a company fails to produce, customers are lost and when cust...

Melneka Parker | Small Business Consulting Services Can Produce Change When it comes to opening a small business for the first time or keeping an existing company running smoothly, there are many areas that need to be focused on. A person may feel as if they have everything under control, when, in fact, things are going haywire. A business owner or manager may be looking for a consultant to come in and assist. Here are just a few examples of some of the small business consulting services that can be offered. Melneka Parker As a new company, there are important things that should be addressed before operation begins. All businesses should have a business plan in place. This helps a company identify its strengths and weaknesses, and this is a very important key factor. (Melneka Parker) A consultant can help set goals to keep the strength’s firm and improve the weaknesses. It is a known fact that competition grows daily, no matter what the business is. A business plan should also in...