Melneka Parker

Melneka Parker | In order to be successful at any endeavor, one has to identify the essentials required to accomplish that feat. It’s the same in customer service. What essentials are required to create great customer experiences which lead to maximum customer retention? I’ll give you six characteristics that I feel are key ingredients. Reliability — Customers expect product/service providers to be dependable and accurate during interactions. Take your home electricity — as long as you pay the bill you expect the lights to come on when you flip that switch. Do customers consider your organization to be reliable? Are you rated high for dependability? Can your customers trust that you will do what you say you will do? These are key factors to providing a great customer experience. Melneka Parker Competence — This characteristic measures knowledge and skill level in regards to one’s product/services. If you surveyed your customer, what would they say about the level of competency ex...

Melneka Parker | Business owners should always realize that commercialization is not all about earning money but providing the needs of the customers to make them feel important and well taken cared for. We have already heard that in business, the best salespeople almost spend 80 percent of their time listening to their customers than talking to them. This is true because companies should spend a lot of times attending to customers’ inquiries, providing solutions to problems and helping them with all their issues. If these are given, we can say that businesses really know how to provide great customer service that every customer deserves. But why do commercial businesses need to give so much significance to customer service when they do have the resources to put up more advertisements and take in more customers? The answer is obvious. If you are the customer and you have problems with the items you just have bought and you called the company to complain, would you be happy if you w...

Melneka Parker | Without customers, you don’t have a business. So your employees must provide the best possible customer service. You can’t afford not to if profit is your goal. Here are some more ideas for you and your employees to develop to provide high-quality customer service and a sustainable competitive advantage… Melneka Parker Ensure your team is honest and open. The foundation of strong customer relationships is trust. Truthfulness and integrity are essential qualities for exceptional customer service, because (Melneka Bowers) when you hide the truth, invariably the customer will find out (or at least suspect it). Nor should there be any variations of the truth-white lies, half-truths, distortions, or excuses. In customer service, it’s surprising what heights you will attain by simply being on the level. Provide customer-service training for your staff. In the long run, it is more expensive not to train than to train employees. You can’t afford not to provide esse...